had to have the PR fuck up of the century lmao with the AEMen campaign
Like they really thought ppl were gonna "LOL at their body positive campaign for men" but then it caught on and AE was like...............shit well we are donating money to body positive stuff and this April Fools joke was to ~raise awareness~
like if it was to raise awareness then where was the April Fools joke???
They should have just never admitted it was originally an April Fool's joke at all and just moved on with their day
AND EVEN WORSE THEY DIDN'T TELL THE MODELS IT WAS A JOKE, SO THEY PUT THESE OVERWEIGHT MEN IN THEIR CAMPAIGN TO MOCK THEM AND THEY DIDN'T EVEN TELL THEM BEFORE HAND, LIKE WHAT??????????/
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