I am currently in the finals for a season of The Apprentice hosted by ILOVETHEBUCCANEERS. Our challenge is to make a new Ben & Jerry's ice cream flavour and create a promotional event with music.
My flavour is called Nutty Chocolate.
Here is the package: http://i.imgur.com/od7EGJN.png
My proposed new flavour for Ben & Jerry’s is called “Nutty Chocolate.” The ice cream itself is made from classic chocolate, pistachio, and hazelnut. Inside the ice cream are a few pieces of hazelnut and pistachio.
Pistachio is a rather uncommon ice cream flavour, at least in North America. However, it is common in the Italian “spumoni” ice cream, which is a combination of flavours. This spumoni ice cream is where I drew my inspiration.
This new flavour will taste, obviously, like chocolate, pistachio, and hazelnut. If you’ve ever tried spumoni, imagine the green part of that ice cream, mixed with rich chocolate and hazelnut. Hazelnut has a very distinct taste that blends incredibly well with chocolate, and chocolate + hazelnut is my personal favourite combo of ice cream, which is why I chose it.
The title “Nutty Chocolate” is a bit of a play on words; it can be taken literally, since there are nuts in the chocolate. However, it can also be taken figuratively, in the sense that pistachio is an unusual flavour, and “Nutty” is often used to describe unusual or quirky, which this flavour is.
For the "event," I have decided to go with a simple theme: Happiness and joy. It's a theme that I think the Ben & Jerry's company fits well with, since their quirky flavour names, containers, graphics, etc. all strike happiness and just "letting loose" to me.