When soccer teams battle for the World Cup in Brazil next year, another fight for global supremacy will be played out on the pitches - between Adidas and Nike.
In the next round of their tussle to be the world's biggest sports brand there is everything to play for.Nike currently owns 14.6 percent of the global sporting goods market to Adidas' 11.4 percent, and is whittling away at the German brand's No. 1 position in Europe. Adidas held 13.2 percent of the Wholesale Jordans Shoes Wholesale Nike Shoes western European sporting goods market in 2012 to Nike's 12.4 percent, according to Euromonitor data."It's not easy to evaluate (next year's) collections.
Adidas is definitely putting a lot of effort into winning lost ground, but a company like Nike won't rest on its laurels," said Hans Allmendinger, head of marketing for German sporting goods retailer Sport2000.
