If you have not tried custom calendars to promote your business, then you are missing a great marketing opportunity. Promotional calendars are effective in reaching out to either your loyal customers or attracting new clients. Generally, businesses choose from a wide range of calendar printing themes. Some companies would use themes that reflect their industry. Others would use themes that would demonstrate their mission or causes that they are involved with. For instance, companies which would like to project their environmental consciousness would use themes that would have the color green in them and which would highlight recent projects or activities geared towards environmental sustainability. Their concern for the environment would definitely be prominent in the design and format.
Now that you know what promotional custom calendars are, you might then ask what their benefits are. First and foremost, your clients use a calendar 365 days. Now picture this: the calendar they are using has your company's logo, contact information, list of services or products. And the good thing about it is that your logo is displayed 365 days. There is no other marketing collateral that can keep your company at the forefront of your clients' minds than your calendar printing.
It is a fact that many businesses have used calendar advertising to help promote their business. Come to think of it, everyone uses custom calendars. At home, in schools, in clubs, we use them; but more importantly businesses use them. Most businesses rely on calendars and look at them every day. Just imagine the exposure your business will get if your company logo and information were on that calendar! Imagine if you sent your calendar to all of your clients! That��s a lot of exposure for 365 days of the year.
Here are few ideas on what themes can be used for calendar printing:
If you do not know what theme to use, stick to the old and trusted scenic calendars. You will never go wrong with a cloud mist surrounding a rather hazy mountain top, or a fallen yellow fig leaf being carried by the pristine waters of a river. These scenic pictures can be used by any business but it will work well for the travel industry, airlines, or the hospitality industry.
Hot cars or model cars will work well for those engaged in the auto industry. Those in the petrol industry or automobile parts industry can also benefit from these types of calendar printing. Some businesses include alluring modes with the cars to drive home a subliminal message. If it works, I wouldn��t have any idea.
Another safe bet is art calendars. Reproductions of Van Gogh, Monet or Norman Rockwell are good art pieces for these calendars. They are sure keepers because they not only give you the date, they are also art pieces in themselves.
There are a lot more themes that you could imagine to have for your custom calendars. Just remember that the more visually delightful the theme is, the more chances that your calendar will be displayed prominently which translates to more exposure for your business.
