How it is now, all that ultimately matters is who you're friends with in the game and your reputation on the site, and that is truly lame. I don't think that's how it should be.
It really sucks when the game gets toward the end and players decide to keep a friend in the game over someone else, even if it isn't the best move for their game. That has always really pissed me off. People play to maintain friendships rather than to win.
I get that this site is about friendship for a lot of people, which is cool of course. But I'm here because I love Big Brother. Rather than relying on friendship to get you to the end, if the game was anonymous, you would be forced to actually play the game how it was supposed to be played. Make actual alliances, make actual strategic decisions, without the threat of pissing off a friend. Anonymity would make the game a lot more enjoyable.
Imagine if when you join the game you were assigned a random BB contestant, and that's how you were represented in the game. You wouldn't know anyone's username. You would play the game alone and rely only on your own gameplay and strategy to win.
Premade alliances/friendships/acquaintances ruin #frookies for me. That's how I see it at least