Still has great games that people enjoy.I really don't know whether I'd point to any one major"item", although clearly the Activision mix is one of the largest ones. However, I think you're correct in they became complacent and also forgot what made them popular to begin with.
Look at Diablo 3's launch, the lead man working on it'd open disdain for the previous manager, there was this arrogant feeling to the total layout and release which everyone would play it just depending on the name.It is a pity, but it is the character of the games business too. Businesses come and go for a variety of factors. Blizzard will sort itself out or fade away.Idk Ive played because vanilla and people bitched about blizzard and wow sucking back then to, I remember people HATED wotlk.If there is something that's been consistent about wow kinds from 2004 to today is non-stop complaining and raging.
The 2 things I hated about WOTLK was the return of Naxx along with the Argent tourney. Paying for rehashed content felt pretty fucking bad. Especially since it was the very first raid after falling cash for the Xpac. And also the argent tourney had the absolutely worst dailies ever and a"raid" that you just sat in 1 shitty looking dirt floored space for 90 percent of it.I think having Naxx was nice.
But it being the very first thing that you encounter was just rather meh timing. But anyway they made up for it using Ulduar.Ulduar was the ideal raid Blizzard ever made and it had been quickly made irrelevant from the worst raid Blizzard ever produced.